At Path & Post Real Estate, we believe the best agents are those who lead with humility, strategy, and heart, not hype. So here's what you don't need to hear during that first meeting.

Don't Be Sold. Be Understood.

You may notice some agents start your listing appointment with a pitch about how successful they are. They may mention how many homes they've sold, how long they've been in business, or how their brokerage dominates the local market. While those facts might sound impressive, they shouldn't be the focus of the first conversation.

Here's the truth: success stats don't matter if the agent doesn't understand you. The real conversation should begin with questions like:

• What matters most to you about this move?
• What are your expectations for timing?
• How involved do you want to be in the process?
• What challenges do you foresee?

An agent who starts by listening, who truly hears and understands your needs, is an agent who's truly ready to lead. They should be more interested in your story than their own success.

It's Not About Ego. It's About Empathy.

You deserve an agent who not only has the experience and knowledge to guide you through the process, but also the empathy to understand the emotional weight of this transition. Look for an agent who can put themselves in your shoes and provide the support you need. When agents focus on their success instead of your situation, they show you where their priorities lie. Of course, experience matters, and you do want someone who knows how to successfully navigate the market. But that experience should be used to serve you, not boost their resume.

Look for someone with the heart of a teacher, an agent who can clearly explain current market conditions, pricing strategies, and buyer behavior. They should walk you through how all of these factors apply to your home and your goals. Not with jargon. Not with ego. But with honesty and patience.

A good listing agent doesn't just want to win your business, they want to earn your trust by demonstrating that your success is their mission.

It's Your Life, Not Just Their Next Listing

When you list your home, it's not just a transaction, t's a life transition. Maybe you're moving to be closer to family, downsizing after the kids have grown, or relocating for a new job. Whatever your reason, it's a meaningful life event.

That's why you need a listing agent who sees beyond the sale. Someone who takes the time to understand your story and designs a plan supporting your timeline, financial goals, and emotional needs.

There are plenty of agents in the metro Atlanta real estate market. But not all of them are tuned in to what really matters most to you.

The Right Fit Makes All the Difference

At Path & Post, we don't believe in pushy pitches or cookie-cutter strategies. We take the time to listen, learn, and tailor a strategic plan around what you need. We know that behind every listing is a real person, a real family, and a real reason for making a move.

So, when you're choosing a listing agent, don't get distracted by the sales pitch. Choose someone who shows up prepared, asks the right questions, and is ready to walk this journey with you.

You deserve more than an average agent. You deserve a strategic partner who leads with empathy, authority and care.